YouLead: Marketing - Foundations of Marketing, 4 April to 17 June 2016
FIRST 15 registered participants receive $250 discount! (For members of COSS networks)
Foundations of Marketing is an online learning program that provides social organisations with the skills and techniques to develop a marketing strategy and activity plan. Instead of hiring an outside expert, you can lead development of your organisation's marketing strategy.
Adapting to changes in the social sector requires an organisational shift in focus and development of new skills. Marketing is one of the core competencies all organisations need for the emerging consumer-driven world. This program is for individuals or small teams of social organisations who are involved in marketing in a consumer-directed care environment.
Delivered by business and marketing professionals with many years of experience with social services, this program offers participants the opportunity to learn by doing. Over the course of 11 weeks, you will learn through more than 20 hours of videos, live online workshops, regular advice and learning support.
At the end, you will have developed a new marketing strategy and activity plan for your organisation. It’s hands-on, targeted and aims to get you and your organisation up and running as soon as possible. This is a foundation skills program — no previous marketing experience or knowledge is required.
What: YouLead: Marketing - Foundations of Marketing Program **FIRST 15 registered participants (members of COSS networks) receive $250 discount!
When: 4 April — 17 June 2016, average 3 hours per week
Where: Online only at www.youlead.com
For further information and to register visit www.youlead.com or email ask@youlead.com
For more information, download the flyer.